While research algorithms and rank variables are continuously shifting, the overall consensus within the search engine optimization community is the significance, trustworthiness, and authority which successful off-page SEO affords a site still play an important function in a page's capability to rank.
While we do not know the complete algorithm Google uses to position content, info from our Search Engine Ranking Factors research reveal that off-site SEO-related facets probably carry more than 50 percent of the rank variable weight.
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